Once the full-space was up and running, A2C realized they had prime real estate for creating a mini fair trade market inside the shop, enabling them to educate customers on the human dangers of supply chains and provide alternatives for smarter consuming. We created shelf-takers specific to each product category on the shelves, floor graphics that encouraged you to shop your values, and of course some self-branded goods to clothe and accessorize our advocates walking around in the world.

• Client: A 2nd Cup

• Custom insulated mugs by Miir

• Custom enamel mugs by Emalco Enamelware