Erica Raggett wanted to open a coffee shop. Not just one with great crema and dependable wifi, but a one-of-a-kind model of community in the fight against human trafficking. The idea was to be a hub of consumer awareness, collaboration between allies, and investing in the aftercare of survivors. 

This brand needed to be aggressive enough to be taken seriously, yet approachable enough to compete in the retail coffee space. So it started with a phoenix—daring to defy its past and be reborn with new purpose.

• Client: A 2nd Cup

• Photos by Deborah Jessup