In true start-up fashion, the 2nd Cup brand needed to be flexible enough to grow with the organization and pivot on a dime as new opportunities presented themselves. What started as a pop-up presence soon morphed into a short-term incubator space and then a full-time shop presence. There was finally enough square footage to fully realize the three-pronged mission of Education, Partnering, and Investing our way to ending human trafficking. There were even concepts for satellite locations inside high-end environments, so we explored how the brand might fit into spaces like those. 

• Client: A 2nd Cup

• Brick + Interior lettering paint by Melissa Eason of joybrush.signs

• Installation support by Rachel Borengasser, Tam Truong, Anna Li, Mark Raggett, and Alan Nguyen

• Wood divider walls built by Robb Brunson